Lab+7

We live in a time where the Internet is slowly, but surely, replacing television and most other mediums for that matter. Everything from books, newspapers, and photos to movies, songs, and games can now be found on the Internet. Nowadays, it is not enough for the tech savvy person to possess a phone and a laptop; no, they must have a networked screen in between these two, hence the iPad and all similar products. Not only did the advent of the Internet combine all mediums but also it connected all kinds of people from all over the world. Different people, in different locations, with different tastes are now interconnected through the Internet, and its byproduct; Social Media. We are so involved in our online profiles and persona that it created a big market for firms, advertisers and practically any individual that wants to reach the masses. Internet’s ease of accessibility at anytime bought about new forms and mediums of advertising including but not limited to; Facebook pages, Blogs, Tweets and websites. Furthermore, such new mediums are completely free o use.

Naheed Nenshi, the current mayor of Calgary, has well seized these technological opportunities to help his campaign and help him reach a vast audience to help him win the campaign. More businesses should make use of these opportunities provided by social media to transmit their messages, reach broader audiences and to get with the current trend. If such technologies can assist with political campaigns, then they can defiantly be useful for the private sector, and best of all, its practically free!